My Professional Work Samples

Centralina Rebrand

I’m especially proud of this rebrand project — and the impact it had on our Centralina region.

I prioritized this report in my strategy, leveraging its results in a multi-channel campaign.

I built the brand’s content engine from scratch, scaling it across multiple industries.

I led the charge on the brand’s first AI product launch—helping drive pipeline and real results across channels.

I led the content strategy that drove triple-digital increases in organic search for this oncology group.